Vaulter is a fintech startup service for buyers and sellers in online transactions. I wanted to highlight the safety of the money in the transaction and suggested the name Vaulter and branding that focused on protecting the deal, by “vaulting” it. Vaulter recently won the Investors' Choice in the Mastercard Lighthouse
(In collaboration with Most Studios)
Droppa was founded in 2020 by a team of
e-commerce and tech veterans to improve shopping experiences connected to returns and exchanges. I built the brand strategy, vision, mission and messaging.
(In collaboration with Most Studios)
JUNI is an international fintech player offering tools for a more intelligent cash flow management. I was tasked with helping the in-house team find more clarity and edge in their communication. I introduced the concepts of speed and control and in workshops we could elaborate that into communication for webb and content.
(In collaboration with Most Studios)
Norstat is one of the leading data collectors for market research in Europe. In their recent relaunch of identity and web I helped with guidance on messaging for content and webcopy.
(In collaboration with Most Studios)
Aleris is a leading Scandinavian healthcare provider. During 2022-23, I acted as a brand consultant and copywriter in connection with launching a new website and updating appointment notifications and other patient-oriented communications. Aleris has worked extensively to establish a tone that aligns more closely with their current brand strategy.
With its digital and electronic locks and access products, Nimly is a new contender in the Smart Home segment. Nimly is owned by the Axel Johnson Group. My task was to develop the brand strategy and name. I also wrote the web copy for the site.
(In collaboration with Most Studios)
NUMA was founded by women in healthcare to guide new mothers – through a digital service with a focus on women. In 2022, I worked on a new brand strategy, including the new vision 'No woman left unguided after birth,' as well as a new company name and service.
(In collaboration with Most Studios)
The subway operator MTR is one of the largest employers in Stockholm and a facilitator for a more sustainable society. In collaboration with RUTH advertising agency, I wrote numerous texts in the sustainability report and developed an audiobook sas well as the campaign 'When Every Journey Counts'.
(In collaboration with RUTH Agency)
In collaboration with Most Studios, I worked on a new brand strategy for the mailtech company Halon, including client insights, vision, mission, benefits, value proposition, tagline, and more. I subsequently developed the foundational concept The Halon molecule for a complete visual rebrand of the company.
Trustcoach is a newly established company and digital service that provides coaching education focusing on building trust within organisations and teams to enhance their effectiveness. I developed their brand strategy and created the name.
During the summer of 2021, I developed the concept idea, script, and copy for a Discovery+ campaign for the broadcasts of the 2021 Tokyo Olympics. (Print, TV, OOH/DOOH, etc.)
(In collaboration with the design agency Ruby Creative)
Väderstad is a leading international manufacturer of agricultural machinery. When their innovation Proceed is now being launched in 2022, I was tasked with developing the concept, copy, and film for the B2B campaign. 'It's time to Proceed' is being used in 17 countries and across a variety of devices.
Blodtrycksdoktorn is new Swedish digital healthcare service that streamlines and improves the treatment of high blood pressure. As part of their scale-up, I conducted a comprehensive review and rebranding of the company with the CMO. Subsequently, I provided guidance for the copy within the app and was creatively responsible for their national TV campaign.
In spring 2021, I worked on developing the brand strategy for the design of the new Norwegian microinsurance company, Imsure.
YOHRS is a newly established Swedish company focusing on career development. I helped them develop the brand strategy, the name, and top line messaging.
Below is a selection of previous assignments as a Copywriter or Brand strategist. Several of these assignments were completed in collaboration with teams at Exhibitat, Tewonder, Klirr, or NOSY. My primary contributions are outlined.
New communication strategy, platform, and the concept 'Fast Food de la Future to help Picadeli reach its position as a tasty, fresh and convenient alternative to fast food.
(Case credit: Picadeli)
Analysis, Insight, and Strategy Work for Nordic content- och PR campaign.
(Case credit: Nosy)
I wrote the tagline "Plumber's Choice" over 10 years ago and it is still used by the leading Swedish company for faucets and plumbing fixtures, FM Mattsson.
Copy, concept, and script for a digital content series, consisting of 10 YouTube episodes: "Intelligenstestet - Mercedes Benz E-klass".
Web copy: Several years of seasonal themes in extended editorials on casall.se.
Concept and copy for a hotel within the Nordic Choice (Strawberry) group; "From Puls to Pause"
Target audience and customer journey analyses, for student recruitment campaign.
The name of Stockholm's most talked-about rooftop bar: 'Stockholm Under the Stars'
Complete Brand work: new vision, brand promise, strategic messages, visual identity, and a new communication concept for healthcare provider Ersta Diakoni. These are all now used in both internal and external communication.
(Team effort at Nosy)
Social media campaign with two colleagues to bring back the discontinued old Swedish favourite AKO toffee. We succeeded.
Revision of tone and copy for all customer communication letters.
MOD's goal is that no one should die while waiting for an organ, and over the past decade, they have become the leading movement in organ donation and the obvious voice in Sweden for everyone waiting for a new organ.
I have been on the Creative Advisory board since start.
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